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{ Stuff we think about. }
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The Freelancer

The age of the freelancer is now.

The industrial age that our parents grew up in is over and the age of the freelancer is now. Let me explain a little…

The baby boomer life was all about finding that one great career job, staying there until you retire, and collecting a pension. Now with outsourcing, increased diversity in the work force and constant dot com failures, work life is forever changed and I say for the better! Security and consistency was the name of the game back then, but now it is freedom and flexibility. The freedom to do what you want, when you want, but also have the flexibility to make money whenever and wherever you may be. This is how I have chosen to live my life. What are you doing?

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Customer Service

“Customer Service: Quality of service delivery set by you” This is a definition that can be found on Google. I have another definition: “The act of doing what the customer needs/expects”. I recently relocated and thus had to arrange with certain companies like Cox Communications to have my internet switched to my new address and […]
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Craigslist

I love Craigslist…ever been there? I have spent approximately $200 and I have obtained a running Miata engine, portable air tank, trailer hitch and 19 inch monitor. Better yet, I use them all and they still work! I have even sold a fair amount of my car parts and made well over what I have […]
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SEO – Duplicate Sites

Duplicate sites are bad!! We are finding that people desperately “network”. They are now doing what I call, “over networking”, yes you can over network. A person will have a site designed for themselves to make money. First off, there is a sad misconception that if you build it they will come, sorry Kevin but […]
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Economic Upturn

Since the economy has taken a turn for the worse. In response, we have striven to run as lean as possible. This required some heavy soul searching and in turn we improved all of our processes across the board. Who does this benefit? You! Last week I watched the most entertaining 2 hours of C-SPAN […]
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Management

Management can make or break a company. Whatever your company is not currently tracking, you are losing money on at this very moment! This idea, mindset, strategy has been adopted and implemented here at Actualize Marketing painstakingly over the past few months. Initially there was no visible return on our efforts, but now that the […]
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Business Startup Folly

What a pain in the butt! Starting a new business properly with all the licenses, tax guidelines and gray areas there is plenty of room for mistakes, not to mention headaches. When we setup our business license I spent hours on the phone with city and state representatives discussing our make up and service offering […]
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